Innovation Leadership

Why Business Leaders Should Embrace Social Media

Why Business Leaders Should Embrace Social Media

Social media hasn’t just empowered today’s kids; it has enabled business leaders to more effectively communicate, think strategically and facilitate an agile, responsive organization. But many leaders still harbor perceived fears of security risks if not the danger of losing their jobs. Others just don’t think they have the time or the need. What needs to change in order for business leaders to be able to become a true social media maven and deliver what is expected of them?

Contributors

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Contributors

Claudia Keith

Claudia Keith, Chief Communications Officer, City of Palo Alto, CA

Claudia Keith serves as the Chief Communications Officer for the City of Palo Alto where she is responsible for the city’s communications strategy and managing activities that promote, enhance and protect the organization’s brand. As C... More   View all posts
Dr. Jonathan Reichental

Dr. Jonathan Reichental, Chief Information Officer, City of Palo Alto

For over 25 years, Dr. Jonathan Reichental has been successfully helping organizations leverage the value of information and communications technology to solve business problems, increase effectiveness, and support revenue growth. He has ex... More   View all posts
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Claudia Keith

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