Everyone knows happy customers buy more. A great customer experience typically generates more revenue from each customer. This logic has shaped how...
Marketing
With easily available Cloud and off-the-shelf marketing tools and technology, does CMO even need a CIO’s help? Is there value in exploring a...
CIOs and different lines of businesses hasn’t had a very amicable past. Not anymore. Today the CIO’s relationship with the C-suite peers...
The word “digital” has expanded its definition to touch not just the Internet but mobile, social and local platforms, and the expectation is that...
The line between IT and marketing is blurring. Today, marketers are more focused on IT concepts—such as SEO and mobile capabilities—than ever before...
What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet...
