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Paving the Path to Purchase with Digital Experiences

Paving the Path to Purchase with Digital Experiences

Covid-19 forced B2B companies to suspend the face to face marketing and sales models. What are the digital alternatives to the traditional models, and are organizations ready to leverage them successfully? What should change in marketing and sales strategies, processes, channels, people, and tools to pave the path to purchase with digital experiences?

Contributors

    • John Wittig, Chief Commercial Officer, Southern Glazer’s Wine & Spirit
    • Ann Dozier, Senior Vice President & Chief Information Officer, Southern Glazer’s Wine and Spirits

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Contributors

John Wittig

John Wittig, Chief Commercial Officer, Southern Glazer’s Wine & Spirits

John Wittig is the Chief Commercial Officer, Southern Glazer’s Wine & Spirits. Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol, and proud to be a multi-generational, family-owned com... More   View all posts
Ann Dozier

Ann Dozier, Senior Vice President & Chief Information Officer, Southern Glazer's Wine and Spirits

Mrs. Dozier currently serves as Senior Vice President, Chief Information Officer for Southern Glazer's Wine and Spirits, LLC. (SGWS); the world's pre-eminent distributor of beverage alcohol and a multi-generational, family-owned company wit... More   View all posts

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John Wittig

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