CXO Leadership

Turning Weak Signals into Strong Competitive Advantage

Turning Weak Signals into Strong Competitive Advantage

An emerging trend may be missed or shunned as speculation when it emanates weak signals or looks like an anomaly. But, waiting for it to become a conspicuous trend could cost you the race with your proactive competitors. So, how can organizations build heightened sensing capabilities to discern promising trends even if the signals are weak and stay ready to execute timely to gain a significant competitive advantage?

Contributors

    • Nashira Layade, Executive Vice President and Chief Technology Officer, Realogy
    • Borre Ulrichsen, Chief Information Officer, Gonzaga University

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Contributors

Nashira Layade

Nashira Layade, Executive Vice President and Chief Technology Officer, Realogy

Nashira W. Layade serves as executive vice president, chief technology officer of technology services for Realogy. Appointed to the role in September 2020, Layade leads Realogy’s technology infrastructure, security, operations, and suppor... More   View all posts
Borre Ulrichsen

Borre Ulrichsen, Chief Information Officer, Gonzaga University

Borre Ulrichsen has served as the Chief Information Officer at Gonzaga University since August 2016. From 2011 to 2016 he was the Chief Information Officer and Associate Vice President for IT Services at California State University, East Ba... More   View all posts

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Nashira Layade

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