An emerging trend may be missed or shunned as speculation when it emanates weak signals or looks like an anomaly. But, waiting for it to become a conspicuous trend could cost you the race with your proactive competitors. So, how can organizations build heightened sensing capabilities to discern promising trends even if the signals are weak and stay ready to execute timely to gain a significant competitive advantage?
Contributors
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- Nashira Layade, Executive Vice President and Chief Technology Officer, Realogy
- Borre Ulrichsen, Chief Information Officer, Gonzaga University
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