The Hard ROI of Customer Experience

The Hard ROI of Customer Experience

Customer Experience (CX) is key to an organization’s success. It is all the rave today and organizations are reporting that they are heavily focusing on and investing in it. How are the results? Are these investments paying off in form of hard ROI or offering feel good soft ROI? Does CX have the potential to be a profit center?


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Steve Zoltick

Steve Zoltick, CIO, Hasbro

Steve Zoltick is the CIO for Hasbro, a $4.45 billion company committed to Creating the World’s Best Play Experiences, based in Rhode Island. As CIO, Steve drives innovation and technology development across the business, specifically focu... More   View all posts
Sherif Mityas

Sherif Mityas, Chief Information Officer and Chief Strategy Officer, TGI FRIDAYS

Sherif Mityas is the Chief Information Officer and Chief Strategy Officer for TGI FRIDAYS with oversight for the Brand’s Strategy, Technology, and Digital efforts. Mr. Mityas has more than 20 years’ experience in the retail and hospital... More   View all posts
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Steve Zoltick


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