Big Data

The Consumer Dictatorship!

The Consumer Dictatorship!

The free flow of information has given today’s consumer more choices about purchasing and the power to respond quickly and effectively about what they like or don’t like. Companies have little control over this vast flow of information that affects everything from dealing with what and how much is sold where and for how much, to dealing with customer satisfaction or dis-satisfaction snowballing over social media channels. The clock cannot be turned back on this revolution, so what can companies do to re-take control of information or change their business strategies, and how can IT help?

Contributors

    • Jeanne Bliss, Author, President, CustomerBliss
    • William Swislow, Senior Vice President, Product & Chief Information Officer, Cars.com

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Contributors

Jeanne Bliss

Jeanne Bliss, Author, President, CustomerBliss

As the customer leadership executive for five large U.S. market leaders, Jeanne fought valiantly to get the customer on the strategic agenda, redirecting priorities and creating transformational changes to the brands’ customer experience.... More   View all posts
William Swislow

William Swislow, Senior Vice President, Product & Chief Information Officer, Cars.com

In his role as Senior Vice President of Product and Chief Information Officer, William Swislow oversees all aspects of the Cars.com product and technology teams. He has guided the site's development since its inception in 1997. Before join... More   View all posts
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Jeanne Bliss

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