CXO Innovation Leadership Mobile

Steps to Practical, Predictable, and Scalable Mobile-Centric End User Experience


With most end users gone mobile, organizations aspiring to harness the power of digital must commit to delivering compelling and consistent mobile-centric end-user experiences.

It requires knowing what the users want, using the insights to improve the mobile app look, feel, and usability, and ensuring consistent delivery across device and operating system combinations. But, ever-changing customer expectations and an incredibly fragmented mobile device ecosystem pose daunting challenges.

So, how is business, digital, and IT leadership collaborating to provide a practical, predictable, and scalable mobile-centric end-user experience?

Watch this video to getting answers to many pressing questions, including:

    • Discover: How do the target users want to engage with your business via mobile?
    • Design: How to remove ambiguity and uncertainty for a quick, intuitive, and immersive mobile app journey?
    • Deploy: How to maximize mobile experience quality through testing on various mobile OS and devices?


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