Should Customer Input govern Innovation?

Should Customer Input Govern Innovation?

Innovation - Should Customer Input Govern Innovation?

Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?


Thomas H. Murphy, SVP & CIO, AmerisourceBergen

Thomas (Tom) Murphy is the Senior Vice President & Chief Information Officer for AmerisourceBergen, an $80 billion pharmaceutical services provider, working with manufacturers of branded & generic pharmaceuticals, biotech and specia... More   View all posts

Simon Szykman, CIO, The Department of Commerce

Simon Szykman was named Chief Information Officer (CIO) of the Department of Commerce in May 2010. As the Department’s CIO, Szykman is responsible for providing leadership, establishing policy, and maintaining oversight for the informatio... More   View all posts

Michelle R. McKenna, CIO, Constellation Energy

Michelle McKenna is Chief Information Officer at Constellation Energy. Constellation Energy [NYSE: CEG] is a Fortune 125 company, headquartered in Baltimore, MD. Constellation is a leading supplier of energy products and services to whole... More   View all posts
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