Traditional wisdom claims that working closely with customers will stimulate innovation but contrarians suggest that working closely with customers yields the predictable, stifles creativity, and misdirects resources into trivial innovation. Must we wait for lightning to strike or can we successfully partner with customers to innovate? What should a company do? And, in either case, how can IT further assist?
Contributors
Download Podcast
Apple Podcast, Google Podcast, Spotify, Pandora, iHeartRadio, SoundCloud, TuneIn, and Stitcher. Find other syndication channels here or search CIO Talk Network podcast on any other app.
Explore More
-
- IT: Working with Business to lead Customer Innovation
- Can IT Push Innovation Beyond All Customer Expectation?
- How is Otis Moving and Serving People leveraging Digital: An Innovation Journey
- Using Emerging Technologies for Banking Innovation
- Making User Innovation the Norm
- The Importance of Recognizing and Making Time for Innovation
- Enabling Omni Channel Retail Innovation
- Life changing tech innovation starts with lots of failure, but for a purpose
- The Hard ROI of Customer Experience
- Getting New Business from Current Customers