Making User Innovation the Norm
Innovation

Making User Innovation the Norm

Innovation - Making User Innovation the Norm

What if our organization’s users had the ability to innovate products, services, customer touch points, customer satisfaction and processes with minimal cost, risk and hand-holding from upper management? Is it possible? To some extent it’s already been done, but it’s arguably happened by accident. What kind of framework or platform would we need to provide our employees with this autonomous capability to go about their workday? What combination of people, processes and governance would be required such that this ability to innovate from the bottom-up becomes a sustainable norm and not an exception?

Contributors

James Euchner, Vice President Global Innovation, Goodyear Tire & Rubber Company

Jim Euchner is Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he is responsible for new growth trajectories for the company. He is also editor-in-chief of Research-Technology Management, a journal for pract... More   View all posts

Professor Eric von Hippel, T. Wilson Professor of Innovation Management at the, MIT Sloan School of Management, also Professor of Engineering Systems at MIT

Eric von Hippel is T Wilson Professor of Innovation Management at the MIT Sloan School of Management and also Professor of Engineering Systems at MIT. He is known for his research into the sources of innovation. He and his colleagues find... More   View all posts
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