What's the next level of transformation that awaits auto sector?
Innovation

Making the Rider a Customer for Life

Innovation - Making the Rider a Customer for Life

The needs and preferences of the riders are changing in terms of experience they expect in and outside of the ride. How are product innovation, customer experience, and technology leaders working together to transform rider’s experience and make him a customer for life?

Contributors

V S. Parthasarathy, Group CFO, Group CIO, President (Group M&A & Finance), Mahindra & Mahindra

V S Parthasarathy facilitates Mahindra Group in accomplishing its vision of being amongst the top 50 most admired brands in the world. He is a member of the think-tank of Mahindra Group’s supervisory board called the ‘Group Executive Bo... More   View all posts
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