The old traditional supply chain “pushed products to market.” How achievable would it be to turn this around and make it into a “demand-driven” supply chain where all the supply chain partners were aligned to “pull product to sales?” Regardless of the business environment, a demand-driven supply chain could reduce inventory levels while providing flexibility to better respond to market changes. What would this kind of change cost and what challenges would it bring? Would it produce a positive ROI? Has it ever been tried? If so, what were the results? What are the opportunity costs of NOT moving to a demand-driven supply chain? How can IT assist in making demand-driven supply chain a mainstream well adopted reality?
Jason Birnbaum, Chief Information Officer, Sirva, Inc.
Jason Birnbaum is chief information officer of SIRVA, Inc., responsible for providing vision, direction and leadership for all information technology (IT) applications and operations. Birnbaum joined SIRVA in 2011 from GE Healthcare, where... More View all posts
Jason Birnbaum is chief information officer of SIRVA, Inc., responsible for providing vision, direction and leadership for all information technology (IT) applications and operations. Birnbaum joined SIRVA in 2011 from GE Healthcare, where he was CIO/Global Supply Chain for two years, responsible for all IT processes and developing a strong, customer-focused IT team. Prior to GE Healthcare, his career at GE included 14 years working in IT positions for a variety of GE operating units. Birnbaum holds a bachelor’s degree in finance from the University of Missouri and an MBA in finance and MIS from the University of Illinois. He is a Six Sigma Black Belt in information technology quality. Less View all posts
Bryan Ball, Vice President and Principal Analyst, Supply Chain Management, Aberdeen Group
Bryan Ball is the Vice President and Principal Analyst for Aberdeen’s Supply Chain Management (SCM) research practice, responsible for developing Aberdeen's research coverage within the practice and delivering findings via published works... More View all posts
Bryan Ball is the Vice President and Principal Analyst for Aberdeen’s Supply Chain Management (SCM) research practice, responsible for developing Aberdeen's research coverage within the practice and delivering findings via published works, speaking engagements, on-line events and media interaction. With over 30 years of supply chain, operations and materials management experience acquired across multiple product lines and serving several markets, including retail, wholesale, commercial, OEM and private brand customers, Ball brings a high level of knowledge and insight on the challenges and opportunities facing supply chain practitioners worldwide. Ball’s career encompasses a range of experience areas including system implementations, startup operations, consolidations, and outsourcing, all while delivering value in the form of cost reductions, improved inventory turns and enhanced efficiencies attained through process improvements. His professional accomplishments cover a wide range of disciplines including sales and operations planning, risk mitigation, strategic sourcing, product sourcing, change management, purchasing management, cost reduction, and lean manufacturing. Prior to joining Aberdeen, Ball served as Vice President of Supply Chain for FuelCell Energy, a manufacturer of stationary fuel cells for the distributed power generation market. Before that, he served as Vice-President, Global Supply Chain for FluidMaster, Inc., responsible for all aspects of the Supply Chain serving major customers including retailers The Home Depot, Lowes and OEM's Kohler and American Standard. Previously, Ball was Director of Supply Chain for Dover Industries Unified Brands where he directed sales and operations planning, sourcing and procurement across all plants. He has also held leadership roles in Stanley Mechanics Tools and software provider i2 Technologies. Ball holds Bachelors and Masters degrees in Industrial Engineering from Auburn University, and is an APICS Certified Fellow in Production and Inventory Management (CFPIM). Less View all posts