Supply Chain

Looking for a “Demand-Driven” Supply Chain

Looking for a “Demand-Driven” Supply Chain

The old traditional supply chain “pushed products to market.” How achievable would it be to turn this around and make it into a “demand-driven” supply chain where all the supply chain partners were aligned to “pull product to sales?” Regardless of the business environment, a demand-driven supply chain could reduce inventory levels while providing flexibility to better respond to market changes. What would this kind of change cost and what challenges would it bring? Would it produce a positive ROI? Has it ever been tried? If so, what were the results? What are the opportunity costs of NOT moving to a demand-driven supply chain? How can IT assist in making demand-driven supply chain a mainstream well adopted reality?


    • Jason Birnbaum, Chief Information Officer, Sirva, Inc.
    • Bryan Ball, Vice President and Principal Analyst, Supply Chain Management, Aberdeen Group

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Jason Birnbaum

Jason Birnbaum, Chief Information Officer, Sirva, Inc.

Jason Birnbaum is chief information officer of SIRVA, Inc., responsible for providing vision, direction and leadership for all information technology (IT) applications and operations. Birnbaum joined SIRVA in 2011 from GE Healthcare, whe... More   View all posts
Bryan Ball

Bryan Ball, Vice President and Principal Analyst, Supply Chain Management, Aberdeen Group

Bryan Ball is the Vice President and Principal Analyst for Aberdeen’s Supply Chain Management (SCM) research practice, responsible for developing Aberdeen's research coverage within the practice and delivering findings via published works... More   View all posts
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Jason Birnbaum


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