Digital Transformation Innovation

Lean Back to Retain Customers

Lean-back-to-retain-customer

Lean-back-to-retain-customer

In order to retain customers, businesses need to continually deliver new, improved and integrated experiences, both in the physical and digital realm. To that end, as part of undergoing a digital transformation, how are organizations leaning back and rethinking innovation, service delivery and integration?

Contributors

Kirsten Garen

Kirsten Garen, SEVP and CIO, Bank of the West

As Bank of the West’s Chief Information officer and Senior Executive Vice President, Kirsten Garen is a financial services industry veteran. She has been with Bank of the West since 2011 in the role of Chief Information Officer where she ... More   View all posts

Jamie Armistead

Jamie Armistead, EVP and Head of Digital Channels, Bank of the West

Since joining Bank of the West, Jamie Armistead has led the transformation of the bank's digital channels. Under his leadership, Bank of the West has transformed its mobile and online capabilities. In 2015, he was named one of American Bank... More   View all posts

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