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IT Spending Into the Skid

IT Spending Into the Skid

When faced with a car skid, experts teach that you should “steer into the skid”, despite an instinctual urge to do the opposite. Similarly, when it comes to IT investment and its impact upon business performance, management reacts the same way. Just at the point of crisis, when companies should be investing more in technology, to drive business performance, management’s reflex is to cut spending. While this is no surprise, since management’s focus is mainly on IT’s cost, not its value, how can IT leadership challenge such a management reflex?

Contributors

    • Dr. Howard A. Rubin, Senior Gartner Advisor, Professor Emeritus of Computer Science at Hunter College, the City University of New York, former Nolan Norton Research Fellow
    • Dr. John J. Sviokla, Vice Chairman, Global Managing Director of Innovation and Research, Diamond Management & Technology Consultants Former professor, Harvard Business School

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Contributors

Dr. Howard A. Rubin

Dr. Howard A. Rubin, Senior Gartner Advisor, Professor Emeritus of Computer Science at Hunter College, the City University of New York, former Nolan Norton Research Fellow

Dr. Howard A. Rubin is CEO of Rubin Systems. He is also a Senior Gartner Advisor, Professor Emeritus of Computer Science at Hunter College of the City University of New York and a former Nolan Norton Research Fellow. Because of his extensiv... More   View all posts
Dr. John J. Sviokla

Dr. John J. Sviokla, Vice Chairman, Global Managing Director of Innovation and Research, Diamond Management & Technology Consultants Former professor, Harvard Business School

John Sviokla is the vice chairman of Diamond Management & Technology Consultants, Inc., a global consulting firm based in Chicago. John leads the firm's innovation and research initiatives, and serves on Diamond's Board of Directors. He... More   View all posts
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Dr. Howard A. Rubin

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