Leadership

IT as The Enabler of Sales

IT as The Enabler of Sales

How can IT help sales to inform, interact with, and impress customers? What tools can it provide, and how can it enable sales to use these tools more effectively? Some sales departments might value more sales. How can IT facilitate this goal?  Another sales department might prefer bigger margins on the sales in hand. How could IT facilitate this goal?  How can IT help sales’ bottom line?

Contributors

    • Gerald W. Shields, Senior Vice President, Chief Information Officer, Aflac Incorporated
    • Peter Ostrow, Research Director for Sales Effectiveness, Aberdeen Group

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Contributors

Gerald W. Shields

Gerald W. Shields, Senior Vice President, Chief Information Officer, Aflac Incorporated

Gerald W. Shields is senior vice president and chief information officer for Aflac Incorporated. He oversees all aspects of Aflac’s U.S. Information Technology division. Mr. Shields also is responsible for the division’s project managem... More   View all posts
Peter Ostrow

Peter Ostrow, Research Director for Sales Effectiveness, Aberdeen Group

Peter Ostrow is the Research Director for the Sales Effectiveness practice at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. Peter has been focused on sales and market... More   View all posts
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Gerald W. Shields

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