How to Gain a TRUE BLUE Following for IT, Internally & Externally!

How to Gain a TRUE BLUE Following for IT, Internally & Externally!

What are the secrets for gaining unswerving customer loyalty? A good product or service that provides good value for time/money! building personal relationship with the customer! resolving customer complaints quickly! open and frequent communication with customers to be sure they are happy and stay that way! Now, a quick poll: Are we leveraging IT to do enough of all of the above, in order to gain True Blue customers, both “internally” and “externally”?


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Kevin M. Larson

Kevin M. Larson, VP and Chief Information Officer, AAR Corp.

Kevin M. Larson is Chief Information Officer for Aviation Services at AAR CORP., a leading provider of products and services to the commercial aerospace and defense industries. As CIO, Mr. Larson provides leadership for AAR’s Information... More   View all posts
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Kevin M. Larson


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