Leadership

How to Become a Customer Chaperone?

How to Become a Customer Chaperone?

Your ability to retain customers and increase lifetime value derived from them is dependent on how you manage the journey. They may pause and restart multiple times as well as change directions. Instead of leading them, we need to be beside them attending to their needs and desires keeping them comfortable. This would need to happen overtime across multiple channels including web, mobile, and store front and in person. How to effectively design and manage such a journey more as a chaperone who is looking to give vs. a salesperson looking to get?

Contributor

    • Gordon Gaudet, Executive Vice President & Chief Information Officer, Selective Insurance

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Contributors

Gordon Gaudet

Gordon Gaudet, Executive Vice President & Chief Information Officer, Selective Insurance

Gordon J. Gaudet Executive Vice President & Chief Information Officer, Selective Insurance Gordon J. Gaudet is executive vice president, chief information officer, with responsibility for all ITS operations at Selective. Gordon jo... More   View all posts
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Gordon Gaudet

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