Leadership

How Strong is Your IT’s Brand?

Leadership - How Strong is Your IT’s Brand?

What does it take to build a strong brand? It has to provide consistency, convenience, quality and overall value. A strong brand is one that people can trust. Some departments have been successful in maintaining a consistent presence with business and their end users, but how strong is IT’s brand today? Is IT doing what it takes to listen, to deliver, to be visible and to be seen as a catalyst of real change and innovation? For those groups who have mastered this experience, how have they been able to do so consistently, and what’s preventing others from following their lead?

Contributors

Atti Riazi

Atti Riazi, Assistant Secretary-General & Chief Information Technology Officer, United Nations

On 09 May 2013, Secretary-General Ban Ki-moon appointed Ms. Atefeh Riazi a United States national born in Iran, as Chief Information Technology Officer, Assistant Secretary-General, Office of Information and Communications Technology, Depar... More   View all posts
Chandra Dhandapani

Chandra Dhandapani, SVP and Divisional CIO, Capital One Financial Services Division

As Senior Vice President and Divisional Chief Information Officer for Capital One’s Financial Services Division, Chandra Dhandapani and her team are responsible for the technology supporting Capital One Auto Finance, one of the largest au... More   View all posts
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