Big Data

Gut Feel vs. BI

Gut Feel vs. BI

If business people still base 40% of their major decisions on gut feeling, isn’t that a bit like gambling? With big money riding on a decision, why is it so hard for business and IT leaders to make decisions based on BI and the numbers? Is it because some data may be missing, or that we don’t have one version of the truth? Why exactly does the gut win out over the head and BI?

Contributors

    • Stuart Kippelman, Vice President and Chief Information Officer, Covanta Energy
    • Tony Bender, Executive Vice President, Chief Information Officer and Chief Technology Officer, McKesson Corporation

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Contributors

Stuart Kippelman

Stuart Kippelman, Vice President and Chief Information Officer, Covanta Energy

Stuart Kippelman is Vice President and Chief Information Officer of Covanta Energy Corporation, a leader in the waste to energy market. Stuart has over 20 years of broad business and technology experience. Prior to joining Covanta, he serve... More   View all posts
Tony Bender

Tony Bender, Executive Vice President, Chief Information Officer and Chief Technology Officer, McKesson Corporation

Tony Bender is the Chief Information Officer at Alberto Culver Company, a leading Beauty Care company within the Consumer Packaged Goods (CPG) industry. He has worked with a wide variety of food, beverage, personal care, house wares and sof... More   View all posts
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Stuart Kippelman

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