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Exploiting ECM to Maximize ROI

Exploiting ECM to Maximize ROI

Organizations are adopting ECM (Enterprise Content Management) systems to handle the deluge of different types of content coming from many different sources. How successful are they at getting a handle on all that content, and when successful, have they figured out ways of leveraging it all as an asset to increase ROI instead of just passively storing it?

Contributors

    • Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC
    • Carl Kessler, Vice President, Worldwide Development, IBM

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Contributors

Melissa Webster

Melissa Webster, Program Vice President, Content & Digital Media Technologies, IDC

Melissa Webster leads IDC's Content and Digital Media Technologies research program. This program tracks, analyzes, and forecasts markets and trends in document and content management, records management, digital asset management, digital r... More   View all posts
Carl Kessler

Carl Kessler, Vice President, Worldwide Development, IBM

Carl Kessler is the Vice President, Worldwide Development, for IBM's Enterprise Content Management (ECM) business. He is responsible for the technology strategy, research, architecture, development and support of the ECM products. Previousl... More   View all posts
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Melissa Webster

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