Innovation

Does IT Matter?

Does IT Matter?

While we are all riding the technology wave, have we ever stopped and considered the possibility of overestimating what technology can do for us? Playing devil’s advocate can definitely help us get a reality check.

Contributors

    • Nick Carr, Writer and Speaker, Renowned Business
    • Mark Jeffery, Associate Professor of Technology, Center for Research on Technology and Innovation, Kellogg School of Management

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Contributors

Nick Carr

Nick Carr, Writer and Speaker, Renowned Business

An acclaimed business writer and speaker, Nick is the author of Does IT Matter? Information Technology and the Corrosion of Competitive Advantage, published in 2004 by the Harvard Business School Press. The book expands on the themes in Nic... More   View all posts
Mark Jeffery

Mark Jeffery, Associate Professor of Technology, Center for Research on Technology and Innovation, Kellogg School of Management

Mark is an Associate Professor of Technology in the Center for Research on Technology and Innovation at the Kellogg School of Management. He is currently researching strategic alignment of technology projects and investments by understandin... More   View all posts
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