Big Data

Delivering Smarter, More Competitive BI

Delivering Smarter, More Competitive BI

What is “Business intelligence” for, if not to give a company a competitive edge? What’s the state of competitive BI today? Have enterprises been able to fully exploit BI for all its promised potential or has it turned out to be more difficult in execution then expected? Have there been any breakthrough innovations to better identify and develop opportunities for a competitive edge? Besides the tools, what else is needed for BI to become “competitive” BI?


    • Don Campbell, Chief Technology Officer, Analytics and Performance Management, IBM
    • Stephen Brobst, Chief Technology Officer, Teradata Corporation

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Don Campbell

Don Campbell, Chief Technology Officer, Analytics and Performance Management, IBM

As CTO of Analytics and Performance Management at IBM, Don Campbell oversees Cognos Software's technology adoption strategy and its application within the IBM Cognos BI platform today and tomorrow. He leads the charge on leading-edge techno... More   View all posts
Stephen Brobst

Stephen Brobst, Chief Technology Officer, Teradata Corporation

Stephen Brobst is the chief technology officer for Teradata Corporation. He is widely regarded as a leading expert in data warehousing and joined the Teradata team in October of 1999. Previously, Stephen successfully launched three start-up... More   View all posts
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Don Campbell


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