Customer Lifetime Value driven IT
Others

Customer Lifetime Value driven IT

Others - Customer Lifetime Value driven IT
Customer Lifetime Value driven IT

If you don’t know what a customer is worth, you don’t know what you should spend to get or keep one. How can IT be re-engineered and run with core focus on maximizing Customer Lifetime Value?

Contributors

Ruth Bolton, Professor of Marketing at the W.P. Carey School of Business, Arizona State University

Ruth N. Bolton is Professor of Marketing at the W.P. Carey School of Business, Arizona State University. She is the recipient of the 2016 American Marketing Association / Irwin / McGraw-Hill Distinguished Marketing Educator Award and the 20... More   View all posts
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