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CRM: Love Thy Customer NOT Software!

CRM: Love Thy Customer NOT Software!

Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver significant incremental value as expected. The whole idea is to get closer to the customer using CRM technology. Are we missing something here?

Contributors

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Contributors

Ellen Pearlman

Ellen Pearlman, Vice President and Editor-in-Chief, CIO Insight

Ellen Pearlman is the Vice President and Editor-in-Chief of CIO Insight Magazine, a Ziff Davis publication. Under her leadership, in 2005, CIO Insight won Honorable Mention as the Magazine of the Year from the American Society of Business P... More   View all posts
Michael Schreiber

Michael Schreiber, Exec. Vice President Enterprise Services, United Way of America

Michael Schreiber is the Executive Vice President, Enterprise Services and is responsible for United Way of America's P&L based business activities, including United eWay, as well as all of the national organization's technology infrast... More   View all posts
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Ellen Pearlman

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