Author - William Jan

William Jan brings a combination of industry experience, analytical skills, and end-user perspective to the Aberdeen Group. Prior to joining Aberdeen, he was the Senior Research Manager of Technology, Media & Telecommunications at Gerson Lehrman Group. With more than 10 years of combined experience in technology analysis and financial services, William continues to provide guidance to companies through fact-based research. He educates executives on best practices in leveraging technology solutions to achieve business objectives, and assists firms in identifying ROI opportunities. Clients that William has worked with include Bain Capital, Fidelity Investments, Wellington Management, Battery Ventures, and McKinsey & Company.
As a former product marketing manager, he developed and communicated core product messaging, positioning, value roadmap, pricing, and specific collateral, reflecting business strategies to enterprises and SMBs. He has an extensive technical background in both enterprise software and hardware industries, where he actively worked with product development suppliers and customers

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