Viren Shah is the Chief Digital Officer at GE Appliances, a Haier company. Shah has been with GEA since October 2018 in which he was appointed to lead the business through a digital transformation with a focus on data/intelligence at the center of gravity. Shah has 20+ years of global experience in creating business value using technology with a strong focus on customers for Fortune 10 organizations.

He has contributed as a senior leader towards the success of startups, turnarounds and global mergers & acquisitions. Shah implemented "Think Global and Act Local" methodologies, utilizing operational and cultural experience in areas of IT Strategy, Omnichannel, Business Development & Governance in 20+ countries across Americas, Australia, Europe, Asia, and Africa.

Shah holds a Bachelor's degree in Computer Science from Bombay University, a Master of Business Administration degree in International Marketing/Short-Term Finance from the New York Institute of Technology, and an Executive Education Certificate in Digital Marketing Strategies for Digital Economy from the Wharton Business School.