Demand management promises the next generation of supply chain forecasting, however it can be a complex initiative involving a cascade of changes in jobs...
Author - Simon Ellis
Simon Ellis currently leads the Supply Chain Strategies practice at Manufacturing Insights, one of IDC's industry research companies. With over 20 years experience in the industry, Simon most recently was the Supply Chain Strategy Director/Futurist for Unilever North America, a $12 billion division of Unilever, the maker of such well-known products as Dove, Suave, Wisk, all, Q-tips and Vaseline.
Simon was responsible for leading the implementation of key new technologies that impacted the future of the Unilever Supply Chain. Prior to Unilever North America, Ellis worked for Unilever subsidiaries Lipton/Foods in finance from 1985-1990, and Lever Brothers in finance and logistics from 1990-1997.
