Author - Rom E. Hendler

Rom currently serves as Chief Marketing Officer for the Las Vegas Sands Corporation in Las Vegas, Nevada. After the departure of the CIO in Dec 2012, Rom was appointed interim Chief Information Officer until July 2013 when a new CIO was hired. The interim CIO role was in addition to his current position as CMO.
Through several promotions with Las Vegas Sands Rom eventually held the title of Vice President of Strategic Marketing for the entire complex consisting of the Venetian and Palazzo 7,093 suite properties where he worked to maximize profitability by setting the company’s distribution strategy, pricing the room and slot inventories, forming strategic partnerships, using state-of-the-art database analysis, optimizing the casino floor, and developing CRM and customer loyalty initiatives. In October, 2009 he was promoted to Corporate Vice President of Strategic Marketing, responsible for developing best practices for marketing analytics, distribution strategies, CRM, Revenue Management, eCommerce, loyalty programs, direct marketing, casino floor optimization and standardization of marketing systems among all properties.
In October 2010 Rom was promoted to his current position in which he oversees Global Sales & Marketing efforts for Las Vegas Sands worldwide.


The Shared CIO and CMO Agenda

IT and Marketing are being brought together based on technology, but if these two departments want to produce value at the appropriate speed at which each can...


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