The changes in consumer behavior and demands for hyper-personalized service warrant investments from a shrinking bottom line for retailers due to higher e...
Author - Ravi Balwada
As CTO, Ravi Balwada is responsible for all aspects of business technology at Guitar Center, supporting our enterprise, retail and digital platforms. He has over 20 years of experience setting technology vision, building strategy and digital products in retail, eCommerce & cloud businesses. Balwada served as Vice President for Digital Transformation & Innovation Labs at Best Buy, where he helped set strategic direction for the services and omni-channel-related initiatives for the company.
Balwada has served as General Manager for Cloud at BMC Software and led Cloud engineering & operations at Oracle and Sum Total Systems, where he helped develop industry-leading technology to enable cloud-based enterprise applications. Before Oracle, Balwada was vice president at The Carlyle Group's technology Venture fund, where he focused on investments in Greater China, India and Korea. Prior to that, Balwada led eCommerce technology operations at Amazon, during its steepest growth period. Balwada brings a passionate focus to customer centricity and digital innovation in Multi-Channel Retail.