Your ability to retain customers and increase lifetime value derived from them is dependent on how you manage the journey. They may pause and restart multiple times as well as change directions. Instead of leading them, we need to be beside them attending to their needs and desires keeping them comfortable. This would need to […]
About Contributor - Merv Tarde
Merv Tarde, VP, Information Technology and Chief Information Officer, Vice President of Facilities and Property Management, , Interstate Battery System of America, Inc.
Merv Tarde has served as the Chief Information Officer of Interstate Batteries since August 1998. Prior to joining Interstate Batteries, Merv spent more than 20 years in the telecom industry beginning with Bell Laboratories and ending with AT&T Wireless where he held several executive level positions. Merv served eight years on the Board of Directors for the Society of Information Management's Dallas-Ft. Worth Chapter, including the position of Chairman of the Board for two years. Current board of director positions include: The Center for Decision & Information Technologies and the National Kidney Foundation of North Texas. In addition, he is a member of the Advisory Council for the Dallas Catholic Foundation, an advisory board member of the Information Technology & Decisions Sciences group at the University of North Texas and a member of the CIO Advisory Council for the Dallas Oracle Users Group. Merv is the 2007 recipient of the Information Technology Executive of the Year award presented by the Dallas-Ft. Worth SIM Chapter.
Merv Tarde's Contributions
Lately, new customers are hard to come by. What about focusing our attention on our current customers and getting more (and maybe additional) business from them? What would it take to get our current customers to use us more? Can IT help?