Author - Mark Barden

Mark Barden
Partner, eatbigfish and Author "A Beautiful Constraint"

Mark Barden is a partner in the highly-regarded consulting firm eatbigfish, who coined the term Challenger Brand in their influential book Eating The Big Fish.
In his colorful career Mark has sold Guinness door-to-door, run with Nike, and started his own advertising agency to launch Yahoo! He’s won a Platinum Award for direct response marketing, taken a dot com public, and once warmed up a crowd for Ellen De Generes.
He is co-author of the book, A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business (Wiley, 2015)
He lives in Marin County, California, with wife Doris Mitsch and their two daughters.


Making Constraints Your Ally

Traditionally, constraints are seen as stumbling blocks or negative forces that prevent us from fulfilling our goals and desires. Can constraints be considered...


Not Member Yet?


  • Name

  • Contact Info

  • About Yourself

  • Minimum length of 8 characters
  • Upload
  • Location

  • Professional Background

  • Other Social Profiles

  • Areas of Interest