While machines don’t have emotions, can they do a better job evoking the same in humans? From user experience, marketing, and search optimization, to...
Author - Marcus Dauck
Marcus Dauck holds the position of Chief Information Officer at Ringier AG the leading international Swiss media company since beginning of 2014. Since 2010 he was Chief Information Officer at Ringier Axel Springer Media AG responsible for the CEE activities and board member of Dreamlab z.o.o. the technology company of ONET.pl in Krakow, Poland.
Marcus has developed a profound media, IT and intercultural background over the last 25 years being active in the media industry. He started his career at Axel Springer in Hamburg, Germany in 1988 and was responsible for implementations of mainly commercial and finance IT systems until 2000. He then joined Siemens to work as Management Consultant and project manager for large restructuring and process optimization projects in India, including the top 3 media houses and newspapers in India.
With stops in Dubai and Cyprus he joined Axel Springer again as an IT division manager for editorial systems as well as print production, marketing and sales and Customer Relationship Management. Marcus was also heading the IT Online department at Axel Springer, which launched some of the largest news sites in Germany. Moreover he was responsible for positioning the IT department as central service unit and innovation leader. AI has been at the core of his activities over the last two years not only at Ringier AG, but also with initiatives like SwissCognitive a global AI Hub.