Author - Dr. John J. Sviokla

John Sviokla is the vice chairman of Diamond Management & Technology Consultants, Inc., a global consulting firm based in Chicago. John leads the firm's innovation and research initiatives, and serves on Diamond's Board of Directors. He regularly contributes to the Harvard Business Review, The Wall Street Journal, and CIO magazine and is a frequent speaker at a variety of executive forums. You can follow John's blog at www.sviokla.com. Prior to joining Diamond, John researched and taught at the Harvard Business School for 12 years. In this capacity, he authored more than 100 articles, case videos, and teleseminars and edited numerous books. His seminal articles in the Harvard Business Review, “Managing in the MarketSpace” and “Exploiting the Virtual Value Chain," were among the first harbingers of the growth of the Internet world.

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IT Spending Into the Skid

When faced with a car skid, experts teach that you should “steer into the skid”, despite an instinctual urge to do the opposite. Similarly, when it comes to IT...

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