The line between IT and marketing is blurring. Today, marketers are more focused on IT concepts—such as SEO and mobile capabilities—than ever before. In this...
Author - Jason Birnbaum
Jason Birnbaum is chief information officer of SIRVA, Inc., responsible for providing vision, direction and leadership for all information technology (IT) applications and operations.
Birnbaum joined SIRVA in 2011 from GE Healthcare, where he was CIO/Global Supply Chain for two years, responsible for all IT processes and developing a strong, customer-focused IT team. Prior to GE Healthcare, his career at GE included 14 years working in IT positions for a variety of GE operating units.
Birnbaum holds a bachelor’s degree in finance from the University of Missouri and an MBA in finance and MIS from the University of Illinois. He is a Six Sigma Black Belt in information technology quality.
The business environment is changing, and the role of the CIO must change with it. Mobile technology is changing the game – not only providing the device, but...
The old traditional supply chain “pushed products to market.” How achievable would it be to turn this around and make it into a “demand-driven” supply chain...