In order to stay focused, we have always applied benchmarks and metrics to establish a baseline and measure progress against predefined goals. Are the same...
Author - George Westerman
George Westerman is a research scientist in MIT Sloan's Center for Information Systems Research and faculty chair for the course IT for the Non-IT Executive. His research and executive presentations focus on senior management challenges such as IT risk, value measurement, and innovation.
His work has been published in Sloan Management Review, MIS Quarterly Executive, and IESE Insight, as well as academic journals. George's first book IT Risk: Turning Business Threats Into Competitive Advantage (Harvard Business School Press, co-authored with Richard Hunter), was named one of CIO Insight magazine's Top Ten Books of 2007. His new book The Real Business of IT: How CIOs Create and Communicate Value (also with Richard Hunter) will be published by HBS Press in September 2009. A noted speaker and workshop facilitator, George works regularly with executives to improve the business value of IT.