Your ability to retain customers and increase lifetime value derived from them is dependent on how you manage the journey. They may pause and restart multiple...
Author - Lt Gen William T. Lord
Lt. Gen. William T. Lord is the Chief of Warfighting Integration and Chief Information Officer, Office of the Secretary of the Air Force, the Pentagon, Washington, D.C. General Lord leads five directorates and one field operating agency consisting of more than 250 military, civilian and contractor personnel supporting a portfolio valued at $7 billion.
He integrates Air Force warfighting and mission support capabilities by networking space, air and terrestrial assets. Additionally, he shapes doctrine, strategy, and policy for all communications and information activities.
General Lord is a 1977 graduate of the U.S. Air Force Academy. He holds master's degrees in business administration and national resource strategy. The general held various duties with tours in Europe, U.S. Central Command and the White House. He has commanded at the detachment, squadron, group, wing, major command and joint levels.
Prior to his current position, General Lord was Commander, Air Force Cyberspace Command (Provisional), Barksdale Air Force Base, La.
MAJOR AWARDS AND DECORATIONS
Distinguished Service Medal
Defense Superior Service Medal
Legion of Merit with three oak leaf clusters
Defense Meritorious Service Medal with oak leaf cluster
Meritorious Service Medal with two oak leaf clusters
Air Force Recognition Ribbon with two oak leaf clusters
Humanitarian Service Medal
1983 U.S. Air Force Communications-Electronics Professional Achievement Award
1984 and 1986 Distinguished Young Armed Forces Communications-Electronics Association Officer
1985 General Edwin W. Rawlings Award, Air Force Association
1987 Citation of Honor, Air Force Association
1991 Presidential Communications Officer of the Year, the White House
2000 Leadership Award, AFCEA
2001 Department of Defense Innovator of the Year Award, Microsoft
2002 Top 100 Information Technology Professionals, Federal Computer Weekly
2006 General and Mrs. Jerome F. O'Malley Award
2010 North American Information Technology Award, AFCEA
2011 Federal Top 100 Leaders Award, Federal Computer Weekly
2011 Top 50 Federal Chief Information Officers, Information Week
2011 Defense IT Executive of the Year, Global Computer News
Almost everyone is tuned into social media in their personal lives, so it’s no surprise social media is making inroads into the business world as well. While...