Gaining competitive advantage, learning how humans think and make purchase decisions, and what’s going to happen next in business are some of the...
Author - Frank Buytendijk
Frank Buytendijk is a Distinguished VP and Gartner Fellow in Gartner's Data and Analytics group. His work mostly takes a futurist approach, researching the edges of what he covers. Mr. Buytendijk pioneers the topics of "the future," "digital ethics" and "digital society" helping organizations to do the "right thing" with technology and avoid "messing up." He further covers data and analytics. In addition to that, he is the co-lead of the Gartner Maverick Research program which is Gartner's research incubator. Next to his responsibilities at Gartner, Mr. Buytendijk is a visiting Fellow at Cranfield University School of Management, and a regular guest lecturer at Warwick Business School.
Big Data may be a dying buzzword, but the act of collecting and analyzing data to create new value and insights is here to stay. As data analysis practices get...