Till date, there are a very few adopters who have success stories to tell. Either the CRM deployments have been total fiascos OR have failed to deliver...
Author - Ellen Pearlman
Ellen Pearlman is the Vice President and Editor-in-Chief of CIO Insight Magazine, a Ziff Davis publication. Under her leadership, in 2005, CIO Insight won Honorable Mention as the Magazine of the Year from the American Society of Business Publication Editors (ASBPE) in its circulation category; along with winning two Gold awards and one Bronze award for editorial excellence. In 2004, CIO Insight also won the Gold Award for Editorial Excellence from Folio in the technology/computing/telecom B2B category; and the Gold National Award from ASBPE in the case study category.
Previously, she was the Editor-in-Chief of HomePC magazine and homepc.com. These publications also won numerous awards under various categories. Ellen co-authored Fast Forward, a book about the impact of the Internet published in 2000 by William Morrow. She was named to Marketing Computers' list of "Most Influential Computer Journalists" in the Consumer category in May 1996