Author - Deena M. Amato-McCoy

Deena M. Amato-McCoy is editorial director, operations, for Aberdeen Group’s Content Management group.
Reaching back to her roots as a business journalist, she covers industry news across a variety of Aberdeen research areas, including Retail, Human Capital Management, Consumer Markets and Supply Chain Management.
Amato-McCoy joined Aberdeen in September 2011 as a research analyst for the retail and consumer markets practice at Aberdeen Group, a role she continues to support. Her research focused on the use and adoption of technologies, including both back-end and customer-facing applications, optimizing brick-and-mortar store experience, customer intelligence functions, emerging technologies including social media, and related process management and technology value chain areas.
Prior to joining the Aberdeen Group, Amato-McCoy spent eighteen years as a journalist, 15 of them as a reporter and editor covering the retail industry and retail technology for publications including Grocery Headquarters, STORES, Chain Store Age, and others.
Amato-McCoy brings a unique, first-hand perspective and insights acquired directly from interactions with leading retailers competing in the marketplace. She is an avid blogger on industry trends and events, and has been quoted in retail industry publications, including Retail Touchpoints and DigitalSignageToday.


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