Author - Dan Ariely

Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT's Program in Media Arts and Sciences and the Sloan School of Management. He is also a visiting scholar at the Boston Federal Reserve Bank and a fellow at the Institute for Advance Study at Princeton. At MIT, Dan is the principal investigator of the Media Lab's eRationality group, a co-director of the Lab's Simplicity consortium, and the founder of the Center for Advanced Hindsight.

He and his students are conducting experiments that illuminate day-to-day irrationality in decision-making and creating software solutions to overcome persistent human shortcomings. As a behavioral economist, Dan studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), procrastination, dishonesty, and decision making under different emotional states.


Every IT Decision Counts!

The success or failure of IT is usually attributed to the BIG decisions made by the top brass. However, the relatively small decisions made by the IT crew and...


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