The success or failure of IT is usually attributed to the BIG decisions made by the top brass. However, the relatively small decisions made by the IT crew and...
Author - Dan Ariely
Dan Ariely is the Alfred P. Sloan Professor of Behavioral Economics at MIT, where he holds a joint appointment between MIT's Program in Media Arts and Sciences and the Sloan School of Management. He is also a visiting scholar at the Boston Federal Reserve Bank and a fellow at the Institute for Advance Study at Princeton. At MIT, Dan is the principal investigator of the Media Lab's eRationality group, a co-director of the Lab's Simplicity consortium, and the founder of the Center for Advanced Hindsight.
He and his students are conducting experiments that illuminate day-to-day irrationality in decision-making and creating software solutions to overcome persistent human shortcomings. As a behavioral economist, Dan studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. His interests span a wide range of daily behaviors such as buying (or not), saving (or not), procrastination, dishonesty, and decision making under different emotional states.
