There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality...
Author - Clint D. Gibler
Clint Gibler joined W&SFG in 1996 as Assistant Vice President of IT infrastructure, was promoted to Vice President in 1997, and became the CIO in 2000. He is responsible for all IT services for the Enterprise.
Prior to joining W&SFG, Mr. Gibler held a number of positions at AT&T Bell Laboratories, including R&D Director for the AT&T Consumer Products division and Chief Scientist for Data Networking at TRLabs.
