BYOD has wide appeal for employees who value the convenience and ease of using their own devices. Businesses recognize that by allowing BYOD, their employess...
Author - Chris Marsh
Chris Marsh is a principal analyst with Yankee Group's Enterprise Research group. Marsh focuses on analyzing opportunities for enterprises around mobile applications, unified communications and 3G and 4G wireless services. Of particular interest is the transformative nature of these technologies on enterprise and service provider business models.
Before joining Yankee Group, Marsh was a research manager in Nokia's Global Consumer Analytics and Insights function, analyzing changes in the mobility landscape with a focus on identifying early indicators of changes in consumer behavior. These insights fed into front-end strategy by outlining strategic opportunities for brand and product developments. Prior to Nokia, he gained significant research methodological experience working agency-side in financial research, helping global top 1,000s with their competitive positioning, process improvement, product development and customer targeting.