Your ability to retain customers and increase lifetime value derived from them is dependent on how you manage the journey. They may pause and restart multiple...
Author - Atefeh (Atti) Riazi
Atefeh (Atti) Riazi is a senior IT executive and a philanthropist. She has served in both the public and the private sector as a CIO managing large scale Technology projects and initiatives. Currently, as the CIO of NYCHA Atti is responsible for all aspects of technology with the mission to deploy smart building and energy initiatives aimed to reduce the agency’s carbon footprint while focusing on deploying broadband services aimed to reduce the digital divide.
Atti is also the Executive Director of CIOs Without Borders - a global non-for-Profit organization, focused on using technology and innovation for the good of humanity.
She was recently the Senior Partner and Global Chief Information Officer of Ogilvy and Mather Worldwide, a leading global Marketing and Communications agency with 497 offices in 125 countries supporting more than 2,300 clients.
In her role as CIO, her focus was in driving the technology strategy to create efficient business processes across the organization. Throughout her career, she has had a tremendous track record of innovation and successful large-scale deployments allowing for productivity gains and competitive advantage.
Atti has managed the global systems and infrastructure network supporting an integrated, cross-discipline organization providing marketing communications across all media. Atti was ranked in #49 amongst the top 100 global CIOs. Under Atti's leadership Ogilvy and Mather has earned a place on InformationWeek's 500 list of innovative IT organizations.
Atti is a graduate of electrical engineering with over 23 years experience managing large organizations, private and public, in the manufacturing, engineering, advertising and transportation sectors. Most recently, she was Vice President and CIO of Technology for MTA New York City Transit responsible for implementing the $1.5B MetroCard in New York City. Prior to that she was the Sr. VP of Manufacturing.
Atti has published many articles and studies. She speaks frequently on issues involving technology, organizations and work. . She has delivered keynote addresses and seminars globally and serves on the Board of major financial and marketing organizations.
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