The retail industry has been aggressive in their e-commerce efforts and reaching customers on multiple touch points, both online and in the brick and mortar locations. But as consumers increasingly demand the ability to use all channels, be it in-store with a customer service rep, online, through mobile, on TV or in a catalog, retail […]
About Contributor - Adam Silverman
Adam Silverman, Principal Analyst, Forrester(Omni-Channel)
Adam Silverman is a Principal Analyst at Forrester Research, serving eBusiness & Channel Strategy Professionals. His research focuses on eBusiness strategy, technologies, solutions, and operations, including eCommerce platforms, mobile commerce, and in-store commerce technologies. Having spent more than 15 years leading eCommerce teams, Adam has extensive experience of innovating at and operating multichannel retail businesses. He has specific expertise in helping eBusiness leaders define their strategy, understand the supporting technology landscape, determine the appropriate organizational structure, and define and measure success. Prior to Forrester, Adam was the vice president and general manager at Alibris, a marketplace for independent sellers of books and media. Along with establishing the strategic vision for the organization, he managed marketing, product development, and operations. Prior to Alibris, Adam was director of marketing for Musician's Friend, a $400 million musical instrument retailer. While at Musician's Friend, Adam helped define and deploy a full suite of eCommerce technology solutions designed to enable richer experiences for its customers and greater scale for the organization. Adam also developed one of the first social commerce applications for Wet Seal, where he was director of eCommerce.