CIO vs. CMO: Who's winning?
CXO

CIO vs. CMO: Who’s winning?

CXO - CIO vs. CMO: Who’s winning?

What are the hot topics in business today: Big Data, Cloud Computing, Social Media, CRM? These are all game changing technology innovations, and yet in increasing numbers of businesses, the adoption of this next wave of thinking is being pushed by the Marketing department, not IT. CIOs have a seat at the table, but have they been able to demonstrate the value of these technologies in the way that CMOs have? On the other hand, Marketing has been driving the ideas, but don’t they need IT’s support to fully deliver what they promise? Who then is winning the race in value creation? Is this even a race?

Contributors

Venkatram Ramaswamy, Professor of Marketing and Computer and Information Systems, Ross School of Business, University of Michigan at Ann Arbor

Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought leader, idea practitioner, and eclectic scholar... More   View all posts
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