Can IT Grow The Brand?

CXO - Can IT Grow The Brand?

There are five factors that affect brand positioning: 1) attributes, 2) buyer expectations, 3) competitor attributes, and 4) price, for 5) perceived quality. Today, IT critically impacts many operations and functions across business, so shouldn’t it be able to help on these factors and improve brand positioning? How can IT help grow the brand?


Jeff Peterson

Jeff Peterson, Vice President and Chief Information Officer, Amway

Jeff Peterson leads Amway’s information technology strategy, including the planning and implementation of technologies and applications worldwide.Peterson joined Amway in 2005. Previously, Peterson was a partner in the consumer products i... More   View all posts
Clint D. Gibler

Clint D. Gibler, Senior Vice President and CIO - Information Services, Western & Southern Financial Group

Clint Gibler joined W&SFG in 1996 as Assistant Vice President of IT infrastructure, was promoted to Vice President in 1997, and became the CIO in 2000. He is responsible for all IT services for the Enterprise. Prior to joining W&... More   View all posts
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Jeff Peterson


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