Brand loyalty has always been key in business. The question of how to keep customers coming back has been around for as long as the business has. In retail, loyalty is king, and the fight to have your loyalty card or program be top of mind and wallet has long been a struggle. Only a select few retailers can boast truly effective and meaning full loyalty programs, but in a digital economy, the loyalty game is set to evolve once more. How can data analytics within retail help form a new breed of loyalty programs, ones that are personalized, engaging and differentiated for the consumer? How will analytics bolster existing loyalty programs and be a game changer in the retail industry?
Sahal Lahar, Executive Vice President and Chief Information Officer, Brooks Brothers
Sahal is Chief Digital Officer and CIO of Destination XL Group. He has over 20 years of senior operational experience with a focus on digital and Omni-channel strategies. He is the principal architect and leader of DXL Group's digital com... More View all posts
Sahal is Chief Digital Officer and CIO of Destination XL Group. He has over 20 years of senior operational experience with a focus on digital and Omni-channel strategies. He is the principal architect and leader of DXL Group's digital commerce and customer engagement portfolios. Destination XL Group, Inc. is the largest omni-channel specialty retailer of big & tall men's apparel with over 350 store locations throughout the United States, Canada and England. With more than 2,000 private label and name brand styles to choose from, big and tall customers are provided with a unique blend of wardrobe solutions not available at traditional retailers. Prior to joining DXL Group, Sahal served as Executive Vice President of Digital Innovation and Technology & Global CIO at Brooks Brothers, where he was responsible for driving strategic technology initiatives and the direct to consumer business. Prior to Brooks Brothers, Laher was Global CIO at Stride Rite Corporation where he worked closely with the Stride Rite executive leadership team in delivering an IT strategy that supported growth by integrating the global supply chain across brands and geographies. Sahal also held senior strategic consulting positions at Deloitte Consulting, Andersen Consulting and Data General Corporation. Less View all posts