360º Customer View Through IT

360º Customer View Through IT

What if we had a complete visibility to customer’s values, their key issues, their thought process, their decision making approach, and their overall buying behaviors? Can we safely say “deploy Business Intelligence and CRM systems” is the answer?


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Michael J. Carlson

Michael J. Carlson, Vice President of Business Transformation and Customer Value, Xcel Energy

Michael Carlson is the Vice President of Business Transformation and Customer Value for Xcel Energy. He is responsible for increasing the value business systems delivers to the organization by leveraging Xcel Energy's I/T portfolio, includi... More   View all posts
Kimberly Collins

Kimberly Collins, Research Vice President, Gartner CRM

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Michael J. Carlson


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